Posts by Zoe Oakes
Experimentation Guardrails: What Product Teams Should Expect from a Mature A/B Testing Platform
As experimentation becomes core to your product development cycle, something important emerges: the need for control, safety, and scale. That’s where experiment guardrails come in.
Read ArticleHow to Choose the Ideal Tool to Help Build Experimentation Culture in Your Organization
In today’s fast-paced digital landscape, companies that experiment, learn, and adapt quickly are the ones that create a competitive advantage. But…
Read ArticleTransforming Experimentation Insights Into Actionable Outcomes
Running experiments, tracking outcomes, and making tweaks based on what you learn are important for entire organisations that want to deliver a top-tier…
Read ArticleDatadog Buys Eppo for $220M: Our Take on the Future of Experimentation
Datadog’s recent acquisition of Eppo for $220 million marks a significant moment in the rapidly evolving field of experimentation. First, we’d like to…
Read ArticleThe Top Three Experimentation Mistakes Businesses Make
Effective experimentation enables organisations to optimise their products, services, and processes. But even teams with a solid grasp of A/B testing…
Read ArticleExperimentation Made Smarter
This December, we focused on simplifying the process of setting up and running tests to empower your teams to experiment with more confidence.
Read ArticleOptimizing A/B Testing for Low-Traffic Sites or Apps
A/B testing is incredibly valuable for businesses looking to refine their websites and apps, and understand the user experience better. But…
Read ArticleMaking Experimentation More Intuitive and Powerful: ABsmartly September Features Update
This autumn, we’re excited to introduce several powerful improvements to help make your experimentation workflow smoother, more intuitive, and even more…
Read ArticleMVPs and A/B testing: a Powerful Combination for Rapid Prototyping
When it comes to A/B testing, the ability to run tests quickly will allow you to innovate quicker, which means faster conversion optimization. This is…
Read ArticleThe Danger of Not Looking Beyond Numbers in Experimentation
Numbers often serve as the foundation of decision-making in the nuanced field of data analysis and A/B testing. However, the real challenge—and…
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