Governance and Guardrails
ABsmartly for Data
Building an experimentation culture isn't easy. Allowing everyone to experiment can cause chaos. (We know because we've lived it.) ABsmartly takes some weight off your shoulders.
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The Platform to Build Your Culture On
Scale Experimentation Smartly
With robust governance, templates & review processes.
You know the importance of pre-registering. But does everyone else? With ABsmartly’s experiment templates, you can nudge experimenters to follow good experimental design practices that you set for them.
Cutting-edge GST & CUPED
We use frequentist, ‘cause we ain’t playin’.
Georgi Georgiev does our stats. He's a world-renowned statistician, the author of “Advanced Statistical Methods in Online AB Testing,” and founder of Analytics Toolkit. Georgi pioneered AGILE Group Sequential Testing (GST) in online experimentation.
Cloud or Warehouse Native
Choose the that infra works best for your business.
Get the speed, ease, and cost efficiency of a cloud-first approach. Or prioritize accuracy, security, and governance with warehouse native.
Should I choose cloud or warehouse native?
Use Your Own Metrics & Data
Pull from (and push to) your own data warehouse.
Your data is yours. It never leaves your control, and you can download it anytime. Plus, you can create custom reports, and pull your raw A/B testing data to visualize it with tools like Looker or Tableau.
Focus on Data Strategy
When we take work off your plate.
We train your teams to be more data literate to free up your time. Our self-serve metrics and simple data visualizations help experimenters use ABsmartly without you. With less hand-holding, you can focus on more complex work.
No Data Black Boxes with API-first Architecture
Smarter Stats
Smarter Stats
What if your experiments could tell you sooner when something’s working—or not—without compromising statistical integrity?
That’s exactly what our Group Sequential Testing (GST) stats engine does.
Group Sequential Testing (GST) is the best of both words—the speed of fully sequential testing plus the rigor of fixed horizon.
Be one of the first to learn about GST.
Data FAQs
With ABsmartly you get powerful and in-depth data analysis. Dive deep into your experimentation data with:
- flexible segmentation,
- precise filtering, and
- customizable reporting.
Our tools help you (and everyone else on your team—whatever their job title) make well-informed decisions, debug, and interpret the results.
Tailored to what your teams need—
and what they care about.
Tailored to what your teams need—and what they care about.
Product
Make impactful decisions, faster.
ABsmartly empowers your teams to experiment better (and more).
Engineering
Stay in control.
Build on your own stack.
Keep your vitals performant and your data secure.
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Check out ABsmartly in Action
If you've outgrown basic experimentation tools and need to ramp things up, fill out this form. We'll contact you to schedule a product demo.