Rapid Iteration is the Mother of Innovation

Most experiments fail. Choose a platform that helps you stop faster so you can innovate faster. We offer the only Group Sequential Testing engine on the market to help product teams iterate up to 80% faster.

Sequential A/B testing
Sequential A/B testing
Sequential A/B testing

ABsmartly is a leading experimentation platform designed for trustworthy A/B testing.

Our Group Sequential Testing (GST) engine allows you to run tests twice as fast in comparison with the other A/B testing tools on the market, ensuring businesses get actionable insights quicker.

Learn more about GST

HIGHLIGHTS

Unlimited Everything

No caps - run infinite experiments, add users, set goals, and more without limitations.

Powerful Data Analysis

Harness robust analytical tools to make trustworthy, strategic decisions.

Interaction Detection

Comprehensive detection across all tests, offering full factorial insights, surpassing typical multivariate methods.

Seamless Full-Stack Integration

We are API-first and easily integrate with your existing stack. Our SDKs further simplify the integration process.

Maintenance-Free Solution

Focus on your core business; we handle the platform upkeep for you.

Real-time Reports

Access insights instantly with live, up-to-the-minute reporting.

Data Deep Dives

Segment without restrictions. Dive deep into your data for granular insights.

Private Cloud Hosting

Ensure top-notch security and performance with on-prem, dedicated cloud infrastructure.

Build a culture of experimentation based on transparency and shared-learnings.

Collaboration

Prioritize collaboration between your product and development teams. Once ABsmartly is configured, it empowers product teams to run and deploy tests independently.

Full support & training

We offer comprehensive support and training to our clients. Our team has extensive experience in managing large-scale experimentation.

API first

ABsmartly is designed with an API-first approach, enabling seamless integration with various tools. Our SDKs further simplify the integration process. Integrate with your CMS or Copy/Translation tool and let marketing or content teams run experiments at speed without involving developers.

Product experiments beyond cosmetics

Test promising ideas and even bug fixes. Run experiments also in your micro-services, ML models, search engines, OTT, and more. Our A/B testing tool has SDKs for pretty much every environment.

Data deep-dives

There is no need to use GA or build custom reports to understand what's happening. ABsmartly allows you to filter and dice the reports and create any segments that might be important to you.

Zero-lag engineering experiments

Run the SDK on your CDN and see how changes impact metrics without lags and flickering that affect performance and can invalidate results.

A/B testing software dashboard
A/B testing software dashboard

Run Experiments Everywhere

ABsmartly supports a wide range of environments for experimentation. You can deploy experiments on web, email, app environments, and more, both server-side and client-side. The platform caters to various testing scenarios, including feature flags, split testing, multi-variant, multi-page, multi-platform, SEO tests, and cross-device testing, among others.

Try ABsmartly on a PoV

You can acquire a 60-day PoV (Proof of Value) to explore the features and experiment with the platform before committing to an annual subscription.

Request a demo

Request a demo

Request a demo

With ABsmartly, teams embrace experimentation

  • "A great platform for streamlined AB testing"

    A/B Smartly helped clean up our AB testing process in many ways. It reduced the number of tools we used and gave us a simple SDK to consume within our applications.

    Kyle P.

    Senior Software Engineer

  • "It's a game changer for us"

    We are very serious experimenters and come from backgrounds where tens of billions of dollars of value were created through enterprise-grade UX experimentation programs.

    Scott Lake

    President Pharmacy

  • "Great scalable source-code oriented tool for A/B Testing"

    It scales for many experiments and goals/metrics, in isolated environments. The SDK is easy to work with (frontend and backend), and the Full-on mode saves time for winning experiments.

    David R.

    Software Engineer

  • Mike Rizzo

    Principal Architect

    "We love A/B Smartly"

    We moved from Google Optimize to A/B Smartly so that we could have full access and control of our data. We also want the ability to do server side/backend tests. We went with the onprem option and set up the service in our AWS account, the system has been running smoothly ever since.

  • "Excellent tool for getting valuable insights"

    A/B Smartly is easy to configure; It has a great dashboard that offers valuable insights at a glance. It helps me quickly set A/B experiments and get timely feedback on our hypothesis.

    Vince V.

    UX Designer

  • "Comprehensive experimentation"

    There's a lot to like about AB smartly; if I had to name it, it is optimized for high throughput: many experiments, many goals, multi-variant. The product covers everything I need to do currently without needing to solve anything myself or find ways of getting around it. It doesn't take a lot to get going and the team is extremely helpful.

    Peter C.

    Sr. Director of Engineering

  • "The perfect mix between Google Optimize and Optimizely. Best of both worlds combined really"

    Running A/B Smartly in our Google Cloud infrastructure side-by-side with our self-built data solutions gives us the best flexibility and we foresee AB Smartly as a platform that will scale with us for years to come.

    Sander Olislagers

    Head of Product Development & Marketing

  • "A great platform to run your product experimentation"

    The A/B Smartly platform is really easy to integrate within your current product/codebase and the support from the team is unsurpassed.

    Stefan B.

    CTO

With ABsmartly, teams embrace experimentation

  • "A great platform for streamlined AB testing"

    A/B Smartly helped clean up our AB testing process in many ways. It reduced the number of tools we used and gave us a simple SDK to consume within our applications.

    Kyle P.

    Senior Software Engineer

  • "It's a game changer for us"

    We are very serious experimenters and come from backgrounds where tens of billions of dollars of value were created through enterprise-grade UX experimentation programs.

    Scott Lake

    President Pharmacy

  • "Great scalable source-code oriented tool for A/B Testing"

    It scales for many experiments and goals/metrics, in isolated environments. The SDK is easy to work with (frontend and backend), and the Full-on mode saves time for winning experiments.

    David R.

    Software Engineer

  • Mike Rizzo

    Principal Architect

    "We love A/B Smartly"

    We moved from Google Optimize to A/B Smartly so that we could have full access and control of our data. We also want the ability to do server side/backend tests. We went with the onprem option and set up the service in our AWS account, the system has been running smoothly ever since.

  • "Excellent tool for getting valuable insights"

    A/B Smartly is easy to configure; It has a great dashboard that offers valuable insights at a glance. It helps me quickly set A/B experiments and get timely feedback on our hypothesis.

    Vince V.

    UX Designer

  • "Comprehensive experimentation"

    There's a lot to like about AB smartly; if I had to name it, it is optimized for high throughput: many experiments, many goals, multi-variant. The product covers everything I need to do currently without needing to solve anything myself or find ways of getting around it. It doesn't take a lot to get going and the team is extremely helpful.

    Peter C.

    Sr. Director of Engineering

  • "The perfect mix between Google Optimize and Optimizely. Best of both worlds combined really"

    Running A/B Smartly in our Google Cloud infrastructure side-by-side with our self-built data solutions gives us the best flexibility and we foresee AB Smartly as a platform that will scale with us for years to come.

    Sander Olislagers

    Head of Product Development & Marketing

  • "A great platform to run your product experimentation"

    The A/B Smartly platform is really easy to integrate within your current product/codebase and the support from the team is unsurpassed.

    Stefan B.

    CTO

With ABsmartly, teams embrace experimentation

  • "A great platform for streamlined AB testing"

    A/B Smartly helped clean up our AB testing process in many ways. It reduced the number of tools we used and gave us a simple SDK to consume within our applications.

    Kyle P.

    Senior Software Engineer

  • "It's a game changer for us"

    We are very serious experimenters and come from backgrounds where tens of billions of dollars of value were created through enterprise-grade UX experimentation programs.

    Scott Lake

    President Pharmacy

  • "Great scalable source-code oriented tool for A/B Testing"

    It scales for many experiments and goals/metrics, in isolated environments. The SDK is easy to work with (frontend and backend), and the Full-on mode saves time for winning experiments.

    David R.

    Software Engineer

  • Mike Rizzo

    Principal Architect

    "We love A/B Smartly"

    We moved from Google Optimize to A/B Smartly so that we could have full access and control of our data. We also want the ability to do server side/backend tests. We went with the onprem option and set up the service in our AWS account, the system has been running smoothly ever since.

  • "Excellent tool for getting valuable insights"

    A/B Smartly is easy to configure; It has a great dashboard that offers valuable insights at a glance. It helps me quickly set A/B experiments and get timely feedback on our hypothesis.

    Vince V.

    UX Designer

  • "Comprehensive experimentation"

    There's a lot to like about AB smartly; if I had to name it, it is optimized for high throughput: many experiments, many goals, multi-variant. The product covers everything I need to do currently without needing to solve anything myself or find ways of getting around it. It doesn't take a lot to get going and the team is extremely helpful.

    Peter C.

    Sr. Director of Engineering

  • "The perfect mix between Google Optimize and Optimizely. Best of both worlds combined really"

    Running A/B Smartly in our Google Cloud infrastructure side-by-side with our self-built data solutions gives us the best flexibility and we foresee AB Smartly as a platform that will scale with us for years to come.

    Sander Olislagers

    Head of Product Development & Marketing

  • "A great platform to run your product experimentation"

    The A/B Smartly platform is really easy to integrate within your current product/codebase and the support from the team is unsurpassed.

    Stefan B.

    CTO

No limits on front-end and back-end experiments

ABsmartly stands out by allowing A/B testing on any platform including integrating with your CRM system and other offline tools. Through these integrations, ABsmartly provides in-depth metric tracking, including sales and refunds. You can also run A/B tests to evaluate impact on revenue, even months after user interactions.

Unlimited number of tests, metrics, segments, and users, giving your business unparalleled  growth opportunities.

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A/B test result segmentation
A/B test result segmentation

Built for product teams — loved by engineers

Social Features

Discuss experiments in context with a built-in social feed

No flickering

Eliminate user experience issues with server-side and edge tests

Full-stack experiments

Connect your A/B tests to business metrics like sales and refunds

Multi-variant

Test different ideas simultaneously to understand what works best

Code clean-up

Get alerts for experiments that need to be removed from your code

Interaction detection

Detect conflicting experiments

Robot detection

Exclude data generated by robots or scrapers

SEO Experiments

See how different tests impact your website’s traffic

Debugging & guardrails

Out-of-the-box alerts on data quality issues and custom guardrails

REST API

Export and import data, and control your experiments via the API

Experiment library

Find past experiments by team, user, metrics, tags and more

Real-time reports

Start experiments and get data right away, with sub-minute latency

Frequently Asked Questions

Read all FAQs

Who is ABsmartly for?

How many experiments can I run with A/B Smartly?

When can we get started?

What will happen when I fill the form?

How much does A/B Smartly cost?

I have a different question

Who is ABsmartly for?

How many experiments can I run with A/B Smartly?

When can we get started?

What will happen when I fill the form?

How much does A/B Smartly cost?

I have a different question

Who is ABsmartly for?

How many experiments can I run with A/B Smartly?

When can we get started?

What will happen when I fill the form?

How much does A/B Smartly cost?

I have a different question

Run and discuss experiments at scale.

Sign up for a demo

View all benefits

Run and discuss experiments at scale.

Sign up for a demo

View all benefits

Run and discuss experiments at scale.

Sign up for a demo

View all benefits