Posts by ABsmartly
Experimentation Glossary 2025: Terms Every Product Team Should Know
The teams that make progress the fastest share one thing: a common language for testing, statistics, and scalable experimentation.
Read ArticleExperimentation in Fintech: Risk, Regulation, and Rapid Rollouts
In fintech, experimentation isn’t a “nice to have.” It’s how better products are built, fraud is reduced, onboarding gets smoother, and customer trust is earned, one decision at a time.
Read ArticleHow to Build a Company-Wide Culture of Experimentation
Most companies say they want to be “data-driven.”
Often they simply mean:
“We look at dashboards after we ship.”
Tips to Convince Stakeholders to Value and Commit to Experimentation
Every experimentation leader eventually realizes that success depends far less on statistical methods and tooling—and far more on people.
Read ArticleBeyond Gut Feeling: The Structural Advantages of Mature Experimentation Programs
A research-informed look at how systematic experimentation transforms product decision-making and organizational intelligence.
Read ArticleThe Case for Group Sequential Testing in A/B Testing
How modern experimentation teams cut decision time by 20–80%—without cutting corners.
Read Article10 Mistakes Product Managers Make When Scaling A/B Testing
Everyone wants to do a good job. But if you’re new to product experimentation, it’s easy to get led astray. Here are ten organizational, technical, and cognitive traps that limit the impact of experimentation programs to avoid.
Read ArticleBuild vs. Buy (Or Both?) Considerations for Your Experimentation Platform Strategy
In this article, we take a look at the pros and cons of building an in-house experimentation platform, buying a third-party solution, or taking a hybrid approach (e.g. you build some things, buy some others, and make it all work together).
Read ArticleHow Christophe Perrin is Revolutionizing Experimentation at ABsmartly
Experimentation has the power to transform how companies make decisions. Christophe Perrin knows this better than most. From his early days at Optimizely,…
Read ArticleLet’s Get Real About Real-Time Data Processing!
Real-time online controlled experimentation transforms how companies test new ideas, detect issues early, and make revenue-driving decisions….
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