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Posts by Jonas Alves

Why We Built a Visual Editor That Doesn’t Cut Corners

By Jonas Alves | December 16, 2025

The best experiments don’t always start in code. Sometimes, they start with a spark of curiosity and a team ready to move.

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OpenAI’s Statsig Acquisition: Implications for Product Development and Experimentation

By Jonas Alves | December 16, 2025

OpenAI’s acquisition of Statsig brings together world-leading AI and a leading experimentation platform, highlighting the rising importance of…

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Make Confident Decisions Faster with Group Sequential Testing

By Jonas Alves | December 16, 2025

What if your teams could stop low-impact work sooner, act on strong signals faster, and make decisions with statistical confidence WITHOUT adding risk?

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The Ultimate A/B Testing Checklist for Product Teams

By Jonas Alves | December 15, 2025
A notepad with a checklist on it.

Over the past decade, I’ve worked with teams from resourceful startups to huge enterprises, and they all have one thing in common…

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I Helped Build the Experimentation Engine at Booking.com: Here’s What I Learned

By Jonas Alves | December 8, 2025

When people ask me what made Booking.com grow the way it did, consistently outpacing the S&P 500 for more than a decade, most expect a silver bullet:…

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  • Why ABsmartly
    • For Experimenters
    • For Product
    • For Engineering
    • For Data
  • How it Works
  • About Us
    • Our Story
    • Meet the Team
    • Contact Us
  • Resources
    • Blog
    • Client Stories
    • FAQs
    • Docs
  • Get a Demo
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