Get Booking.com and Netflix's Experimentation Culture without the big investment

Knowledge based and engineering centric experimentation platform where multiple teams can run hundreds or thousands of simultaneous experiments without stepping on each other toes, with transparency to all stakeholders, and full visibility about possible interactions.

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Like a home-built solution

Run it locally

The world’s first single-tenant/private cloud experimentation platform. Like a home built solution.

Store the data anywhere

Multiple data sinks supported: Redshift, BigQuery, Snowflake, Hadoop, S3, Apache Druid, ClickHouse and more to come.

Real-time reports

Sub-minute latency in the dashboards. Start one experiment now and look at the data right away. Identify breakages quickly or even have broken experiments being stopped automatically in seconds.

Rely on guardrail and debugging metrics

A/B Smartly automatically warns you about sample ratio mismatches, novelty effects, trigger day effects, deeps or spikes caused by robots/scrappers, etc. You can even add your own custom guardrails.

Growth

Unlimited potential for growth

Run thousands of simultaneous A/B tests across your entire infrastructure with reliable results. A/B Smartly helps you plan to avoid experiment interactions and detects interactions for you when they happen.

Unlimited users
Unlimited users
Unlimited A/B tests
Unlimited A/B tests
Unlimited metrics
Unlimited metrics
Unlimited segments
Unlimited segments
Successful companies of tomorrow are scaling up their A/B testing efforts today. Want to learn more?
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No flickering, no lags

Third-party platforms can result in performance issues like flickering or lags. It's very difficult to experimenting if the process harms some of your key conversion drivers — user experience and page load times.

A/B Smartly runs locally, eliminating costly user experience issues.

Once A/B Smartly is deployed, your team is in control. The data never leaves your data center and you can easily integrate it with other internal tools you might have built. Great for privacy, great for development flexibility.

No flickering, no lags
Make better decisions at every level

Make better decisions at every level

Performance

See the impact of your experiments on page load, query, and render times.

Bye-bye bots

Filter out bots and abnormal users to only measure real-life humans.

Build loyalty

Measure the impact on returning visitors. Look at longer-term effects, even months after the decision making.

Meaningful metrics

See how much users spend, how long they stay on your site or how many times they buy.

SEO

Find out the impact that A/B tests have on your organic traffic. Run SEO experiments to bring in more free traffic.

Don’t want to use a third party platform that you don’t control? Get an in-house solution without having to build it or maintain it yourself.
Make better decisions at every level

Democratize experimentation

Let your designers, engineers or complete product teams be in control of A/B testing. With the config API even Product Managers can make changes in experiments without development resources. Run tests across the entire infrastructure, from apps to websites to email to ML models and beyond.

Real-time reports
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Real-time reports

A/B Smartly’s easy-to-use dashboard allows teams to be agile and keep track of more experiments. If something breaks, you’re alerted immediately so you can act fast.

Social network
Experimentation Image

Social network

Communicate with your team on the platform. Add comments to your experiments and get notified when something changes. You can even integrate email and slack.

Sophisticated search
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Sophisticated search

Find what you need when you need it. Search experiments by team, theme, user, platform, tag, description, significance, metric, and more.

Code clean-up
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Code clean-up

Future proof your product with clear code that everyone can read. You’ll receive alerts for stopped or successful experiments that need to be removed from the code.

Built for product teams

From some of the minds that powered Booking.com’s experimentation platform, comes A/B Smartly.

Our vision is to democratize experimentation across organizations. We want to empower product teams to A/B test every change on their own and use the data to answer any question they might have.

A/B Smartly helps you understand the "why". A/B tests make it very easy to measure the impact of your changes, but not so easy to understand why the visitors are demonstrating a specific behaviour, or why a test works or doesn't work.

With A/B Smartly the data lake stays on your side, you can easily create custom reports or even query it with external tools like Looker or Tableau. Answer all your questions in minutes instead of days or weeks.

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Featured Blogs

Blogs

10 Best Conversion Rate Optimization Case Studies
10 Best Conversion Rate Optimization Case Studies
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Difference between A/B Testing and Split Testing
Difference between A/B Testing and Split Testing
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Multivariate Testing vs A/B Testing: What are the Key Differences?
Multivariate Testing vs A/B Testing: What are the Key Differences?
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Understanding Click-Through Rates and Its Importance
Understanding Click-Through Rates and Its Importance
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FAQ

FAQ

Who is AB Smartly?

You are already doing A/B testing but have realized that the A/B testing tools you’re using aren’t enough for what you need. Maybe you’re on the fence about building an internal experimentation platform yourself, but want to make sure you get it right. A/B Smartly is flexible enough to integrate with existent event streams and data warehouses and all your internal platforms.

How many experiments can I run with A/B Smartly?

Completely unlimited. The only limitation is your imagination and humans on the ground.

When can we get started?

Right away! We just need to deploy our containers in your datacenter, help you instrument your code with our SDK and you are good to go.

What will happen when I fill the form?

We will be in touch within 24 hours to set up a call to discuss your requirements and determine if we are a good fit.

How much does A/B Smartly cost?

That will depend on a few factors, including whether you require custom integrations or advanced support. Contact us via the form and will get in touch to discuss pricing.

I have a different question

We want to hear it! Fill in the form, and we will respond within 24 hours.

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