Why ABsmartly
Why ABsmartly
Built to help experimenters move faster.
Our team built the experimentation platform at Booking.com—where experimentation drives growth. Now you can have one like it, too.
Not just a tool—a team you can rely on.
Not just a tool—a team you can rely on.
Experimentation experts at your fingertips.
Experimentation experts at your fingertips.
With ABsmartly, you get access to our private Slack, so you can reach us when you need us. Whether it’s a feature request, a bug report, or a training request—we got you.
Here’s why teams not only choose ABsmartly—
they stay with us:
Here's why teams not only choose ABsmartly—they stay with us:
ABsmartly is API-first. It integrates with anything.
Just build your own webhooks and connect.
Don’t rely on external dev teams to build native integrations gated behind extra fees. With ABsmartly, you get complete control over which systems you integrate with, when, and how.
Real-time data = real-time action.
Find and fix problems fast with live performance monitoring.
Real-time data lets you know quickly if errors or warnings spiked, your sales dropped, or if latency increases. When you can see it, you can stop it—with just the click of a button.
Building your own tool is expensive. Build with ours.
In-house tools take 2–3 years and $4–5 million to build.
ABsmartly is more affordable than building your own tool. Plus, you get advanced features that benefit your business today—not when you get around to building them.
No developer? No problem.
Create experiments yourself with LaunchPad, our modern visual editor.
Our state-of-the-art visual editor is built on “The Edge.” That means it’s real software that's deeply integrated into your codebase and our platform.
Smarter Stats
Smarter Stats
What if your experiments could tell you sooner when something’s working—or not—without compromising statistical integrity?
That’s exactly what our Group Sequential Testing (GST) stats engine does.
Group Sequential Testing (GST) is the best of both words—the speed of fully sequential testing plus the rigor of fixed horizon.
Be one of the first to learn about GST.
You've got questions? We've got answers.
You've got questions? We've got answers.
With ABsmartly you get powerful and in-depth data analysis. Dive deep into your experimentation data with:
- flexible segmentation,
- precise filtering, and
- customizable reporting.
Our tools help you (and everyone else on your team—whatever their job title) make well-informed decisions, debug, and interpret the results.
Tailored to what your teams need—
and what they care about.
Tailored to what your teams need—and what they care about.
Product
Make impactful decisions, faster.
ABsmartly empowers your teams to experiment better (and more).
Engineering
Stay in control.
Build on your own stack.
Keep your vitals performant and your data secure.
Data
Craft your own metrics.
Measure what matters.
Stop the hand-holding and spend more time on strategy.
Get a Demo
Check out ABsmartly in Action
If you've outgrown basic experimentation tools and need to ramp things up, fill out this form. We'll contact you to schedule a product demo.