

No-code experiments
Integrate with your CMS or Copy/Translation tool and let marketing or content teams run experiments at speed without involving developers.
Product experiments beyond cosmetics
Test promising ideas and even bug fixes. Run experiments also in your micro-services, ML models, search engines, OTT, and more. ABsmartly has SDKs for pretty much every environment.
Data deep-dives
There is no need to use GA or build custom reports to understand what's happening. ABsmartly allows you to filter and dice the reports and create any segments that might be important to you.
Zero-lag engineering experiments
Run the SDK on your CDN and see how changes impact metrics without lags and flickering that affect performance and can invalidate results.

Empower your team to run experiments with integrations
Sometimes you want to be able to run similar experiments frequently and it's annoying to have to change the code all the time.
ABsmartly makes this very easy with the use of variables.
It's a front-loaded process. But once it’s done, it gives teams the power to quickly setup experiments with an easy-to-use UI and instantly ship winning variants with a click.
Unlimited front-end and back-end experiments
Many tools are limited to front-end, visual changes. ABsmartly connects to your CRM to track metrics like sales and refunds. Run A/B tests and see if they impact revenue even months after users take action.
There is no limit on the number of tests, metrics, segments or users you could have.
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Built for product teams — loved by engineers
Social Features
Discuss experiments in context with a built-in social feed
No flickering
Eliminate user experience issues with server-side and edge tests
Full-stack experiments
Connect your A/B tests to business metrics like sales and refunds
Multi-variant
Test different ideas simultaneously to understand what works best
Code clean-up
Get alerts for experiments that need to be removed from your code
Interaction detection
Detect conflicting experiments
Robot detection
Exclude data generated by robots or scrapers
SEO Experiments
See how different tests impact your website’s traffic
Debugging & guardrails
Out-of-the-box alerts on data quality issues and custom guardrails
REST API
Export and import data, and control your experiments via the API
Experiment library
Find past experiments by team, user, metrics, tags and more
Real-time reports
Start experiments and get data right away, with sub-minute latency