Two ABsmartly customers nominated for Experimentation Culture Awards! Rewarding Growth in Experimentation Culture

Published on May 23, 2024

by Maria Burpee

Two ABsmartly customers nominated for Experimentation Culture Awards!

Congratulations to two ABsmartly customers, Serko Ltd. and NerdWallet, on your nomination in The Experimentation Culture Awards 2024. We couldn't be happier to be on this journey with you and to see your hard work, dedication, and commitment to experimentation recognised by industry leaders. 


The Experimentation Culture Awards promote a culture of experimentation globally. Their goal is to help people grow an evidence-based decision-making culture by encouraging them to progress in the right direction. They share inspirational stories of experimentation and growth and reward individuals, teams, and organizations who deserve recognition for their experimentation culture. 

We are thrilled to see two of our valued clients on the list of nominees for The Experimentation Culture Awards 2024.

Client Serko Ltd. (NZ) is nominated as a RISING STAR, an award for organisations and teams that have grown from almost no experimentation to scaling up their experimentation quickly. The Serko Ltd. Product Delivery Team has gone from "Zero to hero, [with] experimentation culture now at the heart of the growth journey."


NerdWallet (US) is nominated in the ORGANIZATION-WIDE nominees, which recognises organisations that grew from a strong experimentation team to experimentation being more broadly adopted throughout the organisation. Nerdwallet is in the running for this prestigious award: “For enabling true democratisation [of experimentation]: any employee can launch an experiment.”


We are immensely proud to have contributed to their accomplishments, and this recognition underscores the trust and synergy that define our relationships.

We support our clients to grow by:

  • Building on an experimentation mindset. When there is a hunger for PLG, the sky is the limit. ABsmartly’s sophisticated, feature-rich experimentation platform is flexible and efficient. Our training and support are approachable, robust, and human.


  • A tool designed to enable teams to scale experimentation across the organization with sharing, collaboration, and trustworthy results. We love helping to create a genuine experimentation culture. 


  • Inspiring innovation and continuous improvement. Our customers' successes motivate us to further enhance the platform and empower companies to accelerate product growth with a culture of experimentation.

We at ABsmartly are proud of our clients' achievements, which validate our mission to build a culture of experimentation based on transparency and shared learning. It just goes to show that it's not just about the tool; it's about the culture, community, and collaboration, and we couldn't be prouder.

It was our first year sponsoring the awards and we look forward to many more, and shining a spotlight on the amazing work of our customers.

If you're interested in talking about Experimentation Culture, schedule a free session here: absmartly.com/ExperimentationCulture


Two ABsmartly customers nominated for Experimentation Culture Awards! Rewarding Growth in Experimentation Culture

Published on May 23, 2024

by Maria Burpee

Two ABsmartly customers nominated for Experimentation Culture Awards!

Congratulations to two ABsmartly customers, Serko Ltd. and NerdWallet, on your nomination in The Experimentation Culture Awards 2024. We couldn't be happier to be on this journey with you and to see your hard work, dedication, and commitment to experimentation recognised by industry leaders. 


The Experimentation Culture Awards promote a culture of experimentation globally. Their goal is to help people grow an evidence-based decision-making culture by encouraging them to progress in the right direction. They share inspirational stories of experimentation and growth and reward individuals, teams, and organizations who deserve recognition for their experimentation culture. 

We are thrilled to see two of our valued clients on the list of nominees for The Experimentation Culture Awards 2024.

Client Serko Ltd. (NZ) is nominated as a RISING STAR, an award for organisations and teams that have grown from almost no experimentation to scaling up their experimentation quickly. The Serko Ltd. Product Delivery Team has gone from "Zero to hero, [with] experimentation culture now at the heart of the growth journey."


NerdWallet (US) is nominated in the ORGANIZATION-WIDE nominees, which recognises organisations that grew from a strong experimentation team to experimentation being more broadly adopted throughout the organisation. Nerdwallet is in the running for this prestigious award: “For enabling true democratisation [of experimentation]: any employee can launch an experiment.”


We are immensely proud to have contributed to their accomplishments, and this recognition underscores the trust and synergy that define our relationships.

We support our clients to grow by:

  • Building on an experimentation mindset. When there is a hunger for PLG, the sky is the limit. ABsmartly’s sophisticated, feature-rich experimentation platform is flexible and efficient. Our training and support are approachable, robust, and human.


  • A tool designed to enable teams to scale experimentation across the organization with sharing, collaboration, and trustworthy results. We love helping to create a genuine experimentation culture. 


  • Inspiring innovation and continuous improvement. Our customers' successes motivate us to further enhance the platform and empower companies to accelerate product growth with a culture of experimentation.

We at ABsmartly are proud of our clients' achievements, which validate our mission to build a culture of experimentation based on transparency and shared learning. It just goes to show that it's not just about the tool; it's about the culture, community, and collaboration, and we couldn't be prouder.

It was our first year sponsoring the awards and we look forward to many more, and shining a spotlight on the amazing work of our customers.

If you're interested in talking about Experimentation Culture, schedule a free session here: absmartly.com/ExperimentationCulture


Two ABsmartly customers nominated for Experimentation Culture Awards! Rewarding Growth in Experimentation Culture

Published on May 23, 2024

by Maria Burpee

Two ABsmartly customers nominated for Experimentation Culture Awards!

Congratulations to two ABsmartly customers, Serko Ltd. and NerdWallet, on your nomination in The Experimentation Culture Awards 2024. We couldn't be happier to be on this journey with you and to see your hard work, dedication, and commitment to experimentation recognised by industry leaders. 


The Experimentation Culture Awards promote a culture of experimentation globally. Their goal is to help people grow an evidence-based decision-making culture by encouraging them to progress in the right direction. They share inspirational stories of experimentation and growth and reward individuals, teams, and organizations who deserve recognition for their experimentation culture. 

We are thrilled to see two of our valued clients on the list of nominees for The Experimentation Culture Awards 2024.

Client Serko Ltd. (NZ) is nominated as a RISING STAR, an award for organisations and teams that have grown from almost no experimentation to scaling up their experimentation quickly. The Serko Ltd. Product Delivery Team has gone from "Zero to hero, [with] experimentation culture now at the heart of the growth journey."


NerdWallet (US) is nominated in the ORGANIZATION-WIDE nominees, which recognises organisations that grew from a strong experimentation team to experimentation being more broadly adopted throughout the organisation. Nerdwallet is in the running for this prestigious award: “For enabling true democratisation [of experimentation]: any employee can launch an experiment.”


We are immensely proud to have contributed to their accomplishments, and this recognition underscores the trust and synergy that define our relationships.

We support our clients to grow by:

  • Building on an experimentation mindset. When there is a hunger for PLG, the sky is the limit. ABsmartly’s sophisticated, feature-rich experimentation platform is flexible and efficient. Our training and support are approachable, robust, and human.


  • A tool designed to enable teams to scale experimentation across the organization with sharing, collaboration, and trustworthy results. We love helping to create a genuine experimentation culture. 


  • Inspiring innovation and continuous improvement. Our customers' successes motivate us to further enhance the platform and empower companies to accelerate product growth with a culture of experimentation.

We at ABsmartly are proud of our clients' achievements, which validate our mission to build a culture of experimentation based on transparency and shared learning. It just goes to show that it's not just about the tool; it's about the culture, community, and collaboration, and we couldn't be prouder.

It was our first year sponsoring the awards and we look forward to many more, and shining a spotlight on the amazing work of our customers.

If you're interested in talking about Experimentation Culture, schedule a free session here: absmartly.com/ExperimentationCulture