Jonas Alves: A Pioneer in Experimentation and Podcaster 🙂

At ABsmartly, we try to push boundaries in the world of experimentation. Our founder, Jonas Alves, has not only built a beast of a platform, specifically designed for product teams to excel in data-driven decision-making, but as an [albeit shy] thought leader, he enjoys sharing his expertise and discussing online controlled experimentation with the broader community. ICYMI, Jonas recently appeared on two insightful podcasts, offering a behind-the-scenes look at his journey, philosophies, and groundbreaking work.

Podcast Spotlight: Building a World-Class Experimentation Platform

🎙️ Podcast: First Principles Podcast – Episode 019
In this episode, Jonas discusses the fundamental principles behind building a robust experimentation platform. He delves into:

• The evolution of ABsmartly: How he identified gaps in the market and transformed them into opportunities for innovation.

• The philosophy of experimentation: Why experimentation is more than just testing—it’s about empowering teams to think critically and iteratively.

• Overcoming challenges: Real-world lessons on scaling a platform to meet the needs of modern product teams.

Podcast Spotlight: The Art of Test Targeting Conditions

🎙️ Podcast: CRO Talks – Test Targeting Conditions
In this episode, Jonas unpacks one of the most intricate aspects of experimentation—test targeting conditions. Key takeaways include:

• Precision in experimentation: Why targeting the right audience is crucial for actionable insights.

• Balancing complexity and clarity: How ABsmartly simplifies the process while maintaining the rigour needed for impactful results.

• Real-life examples: Anecdotes that illustrate the pitfalls of poor targeting and how to avoid them.

Jonas loves to help others in experimentation, you can tell by the smile on his face. He enjoys not only solving complex problems but also educating others to improve their practices.

A Commitment to Community

Jonas Alves’s appearances on these podcasts are down to his ongoing fascination with experimentation. He believes that experimentation needs to be part of the fiber of an organisation, and seeks to share insights, developed at organisations such as Booking.com, to enable others to excel in their roles.  At ABsmartly, we’re inspired by Jonas’s vision and relentless pursuit of innovation. His contributions on these platforms embody our mission: to empower product teams to experiment smarter, faster, and better.