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Make Faster Decisions with Group Sequential Tests
ABsmartly’s proprietary Group Sequential Testing (GST) engine empowers companies to make faster data-driven decisions–up to 80% faster than conventional Fixed-Horizon A/B testing. Better business results Group Sequential Tests stop tests earlier than equivalent fixed-horizon A/B…
Why Experiment Velocity Is the True Measure of a Mature Product Organization
At ABsmartly, we often get asked a version of the same question: “Shouldn’t we focus on running better experiments rather than more experiments?” It’s a fair question because quality matters. And nobody wants to draw conclusions from flawed data.
4 Questions to Ask to Get the Most Out of Your Experiments
While there is, for good reason, a lot of emphasis on designing and running quality experiments, this post assumes all of that was done well: the hypothesis was clearly defined, the setup was sound, and…
Why Real-Time Experimentation is Redefining How Product Teams Learn
Experimentation is no longer optional for modern product organizations. In the past decade, A/B testing has evolved from a niche capability used by pioneers like Amazon, Booking.com, and Netflix into a standard expectation for product-driven…
Why Real-Time Experimentation is a Game-Changer for Product Teams
Experimentation is the backbone of modern product development.
What once was a niche practice is now necessary for organizations that want to move fast while making evidence-based decisions. But as product cycles speed up, expectations for experimentation platforms have changed. Teams no longer accept waiting hours, or even days, for insights.
The Product Manager’s Complete Guide to A/B Testing
Introduction: Why Every PM Needs Experimentation Skills Modern product management is as much about making data-driven decisions as it is about vision and intuition. In today’s fast-moving digital landscape, PMs face constant pressure to ship…
How Experimentation Can Make Your Company Money
With fierce competition and high customer expectations, it’s not wise for businesses to base decisions on a hunch. As Jonas Alves, co-founder of ABsmartly, says, you should “Test ALL changes!” using experimentation as an essential…
A Five-Step Guide to Set Up a Reliable Experiment (and Avoid Common Pitfalls)
High quality experiments always start with a strong experiment design that allows you to learn, act, and make better decisions. But setting up a reliable experiment is harder than it looks, and many teams make…
12 A/B Testing Hypotheses to Run on Your Forms Today
Online forms are often overlooked when it comes to experimentation and optimization. This is a mistake. Forms are where the customer makes the final decision to commit—they hand over their precious personal or financial details.
Better Consistency, Reliability and Planning in Experimentation
This summer, ABsmartly is excited to share a lighter but equally impactful update with our June 2025 feature release. We’re bringing you some exciting new capabilities: improved template management, the ability to schedule experiments, and…
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