Posts by Christophe Perrin
From Experimentation to Strategy: How Product Leaders Turn A/B Tests into Business Outcomes
Experimentation is no longer just a product tactic but a leadership discipline.
Read ArticleReliable Decisions Start with Trusted Metrics
Experimentation is about understanding how the changes we introduce impact users and the business. In other words: It’s about learning what works and what doesn’t. Product teams often focus on experiment design, statistical methods, or result interpretation.
Read ArticleWhen Segmentation Is Useful (and When It Can Hurt You)
In this post, we’ll draw a clear line between data and metrics that inform reliable launch decisions, and those that should be used as possible red flags and for exploration purposes.
Read ArticleWhatcha reading? 15+ A/B Testing Books and Helpful Resources
Introduction Hi, I’m Chris, Head of Product at ABsmartly. Throughout my career, I’ve found books to be an invaluable resource for mastering experimentation, honing a product-focused mindset, and understanding the fundamentals of statistics. Whether you’re just getting started or you’re a seasoned pro, I believe there’s always something new to learn. And because most of…
Read ArticleImproving Efficiency and Experiment Set Up Quality, Introducing Our May Feature Releases
Improving Efficiency and Experiment Set Up Quality, Introducing Our May Feature ReleasesMoving into May, we are excited to unveil a series of platform enhancements designed to make your experimentation process even more efficient. At ABsmartly, we are committed to providing you with cutting-edge tools that streamline your workflows and enhance the accuracy and reliability of…
Read ArticleIntroducing Interaction Detection, Feature Flags, and More
As we step into spring, the ABsmartly team is thrilled to announce a suite of innovative features designed to enhance and optimise your business’s A/B testing experiments. This April, we’re rolling out even more groundbreaking tools that solidify our commitment to advancing your analytical capabilities and providing actionable insights to propel your business forward. Among…
Read Article4 Questions to Ask to Get the Most Out of Your Experiments
While there is, for good reason, a lot of emphasis on designing and running quality experiments, this post assumes all of that was done well: the hypothesis was clearly defined, the setup was sound, and enough data was collected to ensure a reliable learning can be made. What I want to focus on here is…
Read ArticleA Five-Step Guide to Set Up a Reliable Experiment (and Avoid Common Pitfalls)
High quality experiments always start with a strong experiment design that allows you to learn, act, and make better decisions. But setting up a reliable experiment is harder than it looks, and many teams make the same avoidable mistakes. That’s why we put together this guide to take you through the necessary steps for setting…
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