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Datadog Buys Eppo for $220M: Our Take on the Future of Experimentation
Datadog’s recent acquisition of Eppo for $220 million marks a significant moment in the rapidly evolving field of experimentation. First, we’d like to congratulate the teams at both Datadog and Eppo. This move underscores a…
The Top Three Experimentation Mistakes Businesses Make
Effective experimentation enables organisations to optimise their products, services, and processes. But even teams with a solid grasp of A/B testing often stumble down a few blind alleys that undermine their experimentation efforts. These are…
Whatcha reading? 15+ A/B Testing Books and Helpful Resources
Introduction Hi, I’m Chris, Head of Product at ABsmartly. Throughout my career, I’ve found books to be an invaluable resource for mastering experimentation, honing a product-focused mindset, and understanding the fundamentals of statistics. Whether you’re…
How Christophe Perrin is Revolutionizing Experimentation at ABsmartly
Experimentation has the power to transform how companies make decisions. Christophe Perrin knows this better than most. From his early days at Optimizely, to his influential role at Booking.com—and now as Head of Product at…
Experimentation Made Smarter
This December, we focused on simplifying the process of setting up and running tests to empower your teams to experiment with more confidence. Our December 2025 platform update makes your experimentation experience smoother, faster, and…
Optimizing A/B Testing for Low-Traffic Sites or Apps
A/B testing is incredibly valuable for businesses looking to refine their websites and apps, and understand the user experience better. But experimentation is significantly more challenging when it comes to low-traffic sites and apps. We…
Let’s Get Real About Real-Time Data Processing!
Real-time online controlled experimentation transforms how companies test new ideas, detect issues early, and make revenue-driving decisions. Experimentation industry leaders like ABsmartly have championed this evolution, creating systems that provide immediate insights and create a…
Making Experimentation More Intuitive and Powerful: ABsmartly September Features Update
This autumn, we’re excited to introduce several powerful improvements to help make your experimentation workflow smoother, more intuitive, and even more effective. At ABsmartly, we’re constantly refining our platform so your team can focus on…
MVPs and A/B testing: a Powerful Combination for Rapid Prototyping
When it comes to A/B testing, the ability to run tests quickly will allow you to innovate quicker, which means faster conversion optimization. This is where the concept of the Minimum Viable Product (MVP) comes…
Improving Efficiency and Experiment Set Up Quality, Introducing Our May Feature Releases
Improving Efficiency and Experiment Set Up Quality, Introducing Our May Feature ReleasesMoving into May, we are excited to unveil a series of platform enhancements designed to make your experimentation process even more efficient. At ABsmartly,…
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