Posts by Jonas Alves
Why We Built a Visual Editor That Doesn’t Cut Corners
The best experiments don’t always start in code. Sometimes, they start with a spark of curiosity and a team ready to move.
Read ArticleOpenAI’s Statsig Acquisition: Implications for Product Development and Experimentation
OpenAI’s acquisition of Statsig brings together world-leading AI and a leading experimentation platform, highlighting the rising importance of data-driven product iteration. OpenAI recently announced it is acquiring Statsig. The deal, valued at around $1.1 billion in an all-stock arrangement, is OpenAI’s largest acquisitions to date after io (Jony Ive’s AI hardware startup). Beyond the hefty…
Read ArticleMake Confident Decisions Faster with Group Sequential Testing
What if your teams could stop low-impact work sooner, act on strong signals faster, and make decisions with statistical confidence WITHOUT adding risk? Group Sequential Testing (GST) makes that possible. It gives you planned checkpoints during an experiment where results can be evaluated. When there’s enough evidence, be it good or bad, you can stop…
Read ArticleThe Ultimate A/B Testing Checklist for Product Teams
Over the past decade, I’ve worked with teams from resourceful startups to huge enterprises, and they all have one thing in common…
Read ArticleI Helped Build the Experimentation Engine at Booking.com: Here’s What I Learned
How Booking.com Grew Faster Than the S&P 500 When people ask me what made Booking.com grow the way it did, consistently outpacing the S&P 500 for more than a decade, most expect a silver bullet: a brilliant product idea, a genius hire, or a lucky market bet. They’re surprised when I tell them: it was…
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