What types of statistical methods does ABsmartly offer?

ABsmartly has advanced statistical methods designed for online experimentation — especially A/B testing.

Our platform supports both modern Group Sequential Testing (GST) and traditional Fixed Horizon Testing.

Our powerful Group Sequential Testing Engine allows you to reliable product decisions 20% to 80% faster than with a fixed-horizon method. And it’s sometimes twice as fast as fully sequential testing.

For multiple comparison corrections, ABsmartly uses the Dunnett correction (instead of the more common Bonferroni approach) to give you greater statistical power. We constantly improve our statistical methods to deliver accurate, timely insights and ensure robust, efficient experimentation.