Posts by ABsmartly
What kind of support and training does ABsmartly offer?
We’re here to ensure your success. So, all ABsmartly clients get access to: We also provide regular online training sessions on topics like experimentation culture, best practices, decision-making, and strategies to help you scale experimentation efficiently.
Read ArticleWhy Experiment Velocity Is the True Measure of a Mature Product Organization
At ABsmartly, we often get asked a version of the same question: “Shouldn’t we focus on running better experiments rather than more experiments?” It’s a fair question because quality matters. And nobody wants to draw conclusions from flawed data.
Read ArticleHow Catawiki Runs Worry-Free Experimentation with ABsmartly
When your business runs on real-time decisions, dynamic pricing, and cross-border interactions in more than 60 countries, even small inefficiencies can ripple into big problems.
Read ArticleWhy Real-Time Experimentation is Redefining How Product Teams Learn
Experimentation is no longer optional for modern product organizations. In the past decade, A/B testing has evolved from a niche capability used by pioneers like Amazon, Booking.com, and Netflix into a standard expectation for product-driven companies everywhere. Today, experimentation is the engine that powers customer-centric innovation at scale. But the field is changing. What worked…
Read ArticleWhy Real-Time Experimentation is a Game-Changer for Product Teams
Experimentation is the backbone of modern product development.
What once was a niche practice is now necessary for organizations that want to move fast while making evidence-based decisions. But as product cycles speed up, expectations for experimentation platforms have changed. Teams no longer accept waiting hours, or even days, for insights.
The Product Manager’s Complete Guide to A/B Testing
Introduction: Why Every PM Needs Experimentation Skills Modern product management is as much about making data-driven decisions as it is about vision and intuition. In today’s fast-moving digital landscape, PMs face constant pressure to ship features quickly, satisfy stakeholders, and grow core metrics, whilst also minimizing risk. The challenge becomes knowing what works, rather than…
Read ArticleHow LATAM Airlines Accelerates Experimentation with ABsmartly
LATAM Airlines knew that to stay ahead of the game, they needed to refine their experimentation strategy.
Read ArticleHow Experimentation Can Make Your Company Money
With fierce competition and high customer expectations, it’s not wise for businesses to base decisions on a hunch. As Jonas Alves, co-founder of ABsmartly, says, you should “Test ALL changes!” using experimentation as an essential tool for driving growth and profitability. Experimentation shouldn’t be just about optimizing buttons or headlines but about helping teams to…
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