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Same Test, Different Name? Clearing Up the Confusion Between A/B and Split Testing
If you’ve ever used “A/B testing” and “split testing” interchangeably, you’re not alone. Plenty of teams do — and in many cases, they mean the same thing. But depending on your tech stack, your testing…
Cultivating an Experimentation Culture
Our founder Jonas Alves did and interview with a PhD candidate for their thesis about experimentation platforms. This blog is an excerpt from that conversation where Jonas shares his thoughts on experimentation culture, the five pillars framework, and the impact an experimentation culture can have for consumer websites.
Why Real-Time Data Isn’t Optional in A/B Testing
A/B testing is the backbone of modern product development. But the speed that we learn is now just as important as what we learn.
Make Faster Decisions with Group Sequential Tests
ABsmartly’s proprietary Group Sequential Testing (GST) engine empowers companies to make faster data-driven decisions–up to 80% faster than conventional Fixed-Horizon A/B testing. Better business results Group Sequential Tests stop tests earlier than equivalent fixed-horizon A/B…
Why Experiment Velocity Is the True Measure of a Mature Product Organization
At ABsmartly, we often get asked a version of the same question: “Shouldn’t we focus on running better experiments rather than more experiments?” It’s a fair question because quality matters. And nobody wants to draw conclusions from flawed data.
4 Questions to Ask to Get the Most Out of Your Experiments
While there is, for good reason, a lot of emphasis on designing and running quality experiments, this post assumes all of that was done well: the hypothesis was clearly defined, the setup was sound, and…
Why Real-Time Experimentation is Redefining How Product Teams Learn
Experimentation is no longer optional for modern product organizations. In the past decade, A/B testing has evolved from a niche capability used by pioneers like Amazon, Booking.com, and Netflix into a standard expectation for product-driven…
Why Real-Time Experimentation is a Game-Changer for Product Teams
Experimentation is the backbone of modern product development.
What once was a niche practice is now necessary for organizations that want to move fast while making evidence-based decisions. But as product cycles speed up, expectations for experimentation platforms have changed. Teams no longer accept waiting hours, or even days, for insights.
The Product Manager’s Complete Guide to A/B Testing
Introduction: Why Every PM Needs Experimentation Skills Modern product management is as much about making data-driven decisions as it is about vision and intuition. In today’s fast-moving digital landscape, PMs face constant pressure to ship…
How Experimentation Can Make Your Company Money
With fierce competition and high customer expectations, it’s not wise for businesses to base decisions on a hunch. As Jonas Alves, co-founder of ABsmartly, says, you should “Test ALL changes!” using experimentation as an essential…
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