# ABsmartly

> A/B testing and experimentation platform built by the team that architected Booking.com's experimentation engine. Full-stack SDKs, on-prem/private-cloud deployment, and Group Sequential Testing for faster, statistically sound results.

## Key Pages

- [Run A/B tests 20% to 80% faster - ABsmartly](https://absmartly.com): A/B testing platform from the team behind Booking.com's experimentation engine. Full-stack SDKs, on-prem deployment, built for product & data teams.
- [About ABsmartly's Executive & Advisors Team - ABsmartly](https://absmartly.com/about-us): Founded by the architects of Booking.com's A/B testing platform. ABsmartly brings enterprise-grade experimentation to product, engineering, and data teams.
- [How it Works - ABsmartly](https://absmartly.com/how-it-works): See how ABsmartly runs experiments faster: server-side and client-side SDKs, Group Sequential Testing for early stopping, and real-time results.
- [Group Sequential Testing - ABsmartly](https://absmartly.com/group-sequential-testing): Group Sequential Testing lets you peek at results daily without inflating false positives — and reach significance 20% to 80% faster.
- [For product teams - ABsmartly](https://absmartly.com/for-product-teams): A/B testing built for product managers. Launch experiments without engineering bottlenecks using LaunchPad, our visual editor.
- [For engineering teams - ABsmartly](https://absmartly.com/for-engineering-teams): Run experiments on your stack, your way. Server-side and client-side SDKs, edge-compatible, with low latency. Built by engineers who scaled Booking.com's.
- [For data teams - ABsmartly](https://absmartly.com/for-data-teams): Bring statistical rigor to every experiment. Group Sequential Testing, CUPED, variance reduction, and a query API for custom analysis.
- [ABsmartly for Experimenters - ABsmartly](https://absmartly.com/for-experimenters): Scale your experimentation program with full-funnel testing, quality checks, and team collaboration. Used by Booking.com and Catawiki.
- [Case Studies - ABsmartly](https://absmartly.com/case-studies): Read how Booking.com, Catawiki, and LATAM Airlines run thousands of experiments at scale with ABsmartly. Real stories, real results.
- [ABsmartly Commitment to Information Security - ABsmartly](https://absmartly.com/security): ABsmartly's security posture: SOC 2 Type II, GDPR & HIPAA compliant, penetration tested.
- [Sign up for a demo - ABsmartly](https://absmartly.com/get-demo): See ABsmartly in action. Get a personalized demo of the experimentation platform built for product, engineering, and data teams.
- [Contact Us - ABsmartly](https://absmartly.com/contact): Get in touch with the ABsmartly team. Schedule a demo, ask about pricing, or talk experimentation strategy.
- [Frequently Asked Questions about A/B Testing - ABsmartly](https://absmartly.com/faqs): Answers to common questions about A/B testing, statistical methods, integrations, security, and pricing.

## Documentation

- [Docs](https://docs.absmartly.com/): Full technical documentation for ABsmartly's SDKs and API.

## Blog

- [Blog](https://absmartly.com/blog): Articles on A/B testing, experimentation culture, and statistical methods from the ABsmartly team.

## Company

- Headquarters: ABsmartly B.V., Keizersgracht 520 H, 1017 EK, Amsterdam, The Netherlands
- Origin: Built by the team that architected the A/B testing platform at Booking.com, scaling it to over 1,000 concurrent experiments
- Used by: Booking.com, Catawiki, and LATAM Airlines, among other teams running experimentation at scale
- Compliance: SOC 2 Type II, GDPR and HIPAA compliant, independently penetration tested
- Differentiator: Group Sequential Testing (GST) — peek at results daily without inflating false positives, reach significance 20% to 80% faster than fixed-horizon testing