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Making Experimentation More Intuitive and Powerful: ABsmartly September Features Update

This autumn, we’re excited to introduce several powerful improvements to help make your experimentation workflow smoother, more intuitive, and even more effective. At ABsmartly, we’re constantly refining our platform so your team can focus on…

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MVPs and A/B testing: a Powerful Combination for Rapid Prototyping

When it comes to A/B testing, the ability to run tests quickly will allow you to innovate quicker, which means faster conversion optimization. This is where the concept of the Minimum Viable Product (MVP) comes…

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Improving Efficiency and Experiment Set Up Quality, Introducing Our May Feature Releases

Improving Efficiency and Experiment Set Up Quality, Introducing Our May Feature ReleasesMoving into May, we are excited to unveil a series of platform enhancements designed to make your experimentation process even more efficient. At ABsmartly,…

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The Danger of Not Looking Beyond Numbers in Experimentation

Numbers often serve as the foundation of decision-making in the nuanced field of data analysis and A/B testing. However, the real challenge—and opportunity—lies in interpreting these numbers correctly, particularly by understanding the reasons behind them….

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Introducing Interaction Detection, Feature Flags, and More

As we step into spring, the ABsmartly team is thrilled to announce a suite of innovative features designed to enhance and optimise your business’s A/B testing experiments. This April, we’re rolling out even more groundbreaking…

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Why Should We Use Controlled Experiments for A/B Testing?

Using controlled experimentation for A/B testing on your websites and apps is a powerful way to make informed decisions, leading to improved user experiences, higher conversion rates, and overall better website performance. By adopting a…

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How to experiment Like Booking.com

At ABsmartly, we know that the key to staying ahead as a business isn’t just about having great ideas but in validating and refining those ideas through rigorous experimentation. By embracing a data-driven methodology, businesses…

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Successfully Navigating Experimentation with ABsmartly’s Health Check Panel

Being agile is a key part of building a business, and the difference between huge success and mediocre results often hinges on the ability to quickly understand and act on data. This is where ABsmartly’s…

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CRO vs. A/B Testing: What’s the Difference and Why It Matters for Your Business

Conversion Rate Optimisation (CRO) and A/B testing are closely related, but they’re not the same thing at all. Both are concerned with improving performance. Both rely on data. Both can impact key metrics like conversion…

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Debunking the Myths: What A/B Testing Is (and Isn’t)

Online controlled experimentation is a powerful tool that can help a business to make better decisions and drive real growth. But let’s be honest, there’s still a lot of misunderstanding about what experimentation actually is…

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