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10 Mistakes Product Managers Make When Scaling A/B Testing
Everyone wants to do a good job. But if you’re new to product experimentation, it’s easy to get led astray. Here are ten organizational, technical, and cognitive traps that limit the impact of experimentation programs to avoid.
Build vs. Buy (Or Both?) Considerations for Your Experimentation Platform Strategy
In this article, we take a look at the pros and cons of building an in-house experimentation platform, buying a third-party solution, or taking a hybrid approach (e.g. you build some things, buy some others, and make it all work together).
Transforming Experimentation Insights Into Actionable Outcomes
Running experiments, tracking outcomes, and making tweaks based on what you learn are important for entire organisations that want to deliver a top-tier user experience. But, despite widespread adoption, a critical gap persists: reporting. All…
Datadog Buys Eppo for $220M: Our Take on the Future of Experimentation
Datadog’s recent acquisition of Eppo for $220 million marks a significant moment in the rapidly evolving field of experimentation. First, we’d like to congratulate the teams at both Datadog and Eppo. This move underscores a…
The Top Three Experimentation Mistakes Businesses Make
Effective experimentation enables organisations to optimise their products, services, and processes. But even teams with a solid grasp of A/B testing often stumble down a few blind alleys that undermine their experimentation efforts. These are…
Whatcha reading? 15+ A/B Testing Books and Helpful Resources
Introduction Hi, I’m Chris, Head of Product at ABsmartly. Throughout my career, I’ve found books to be an invaluable resource for mastering experimentation, honing a product-focused mindset, and understanding the fundamentals of statistics. Whether you’re…
How Christophe Perrin is Revolutionizing Experimentation at ABsmartly
Experimentation has the power to transform how companies make decisions. Christophe Perrin knows this better than most. From his early days at Optimizely, to his influential role at Booking.com—and now as Head of Product at…
Experimentation Made Smarter
This December, we focused on simplifying the process of setting up and running tests to empower your teams to experiment with more confidence. Our December 2025 platform update makes your experimentation experience smoother, faster, and…
Optimizing A/B Testing for Low-Traffic Sites or Apps
A/B testing is incredibly valuable for businesses looking to refine their websites and apps, and understand the user experience better. But experimentation is significantly more challenging when it comes to low-traffic sites and apps. We…
Let’s Get Real About Real-Time Data Processing!
Real-time online controlled experimentation transforms how companies test new ideas, detect issues early, and make revenue-driving decisions. Experimentation industry leaders like ABsmartly have championed this evolution, creating systems that provide immediate insights and create a…
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