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10 Mistakes Product Managers Make When Scaling A/B Testing
Everyone wants to do a good job. But if you’re new to product experimentation, it’s easy to get led astray. Here are ten organizational, technical, and cognitive traps that limit the impact of experimentation programs to avoid.
Build vs. Buy (Or Both?) Considerations for Your Experimentation Platform Strategy
In this article, we take a look at the pros and cons of building an in-house experimentation platform, buying a third-party solution, or taking a hybrid approach (e.g. you build some things, buy some others, and make it all work together).
Transforming Experimentation Insights Into Actionable Outcomes
Running experiments, tracking outcomes, and making tweaks based on what you learn are important for entire organisations that want to deliver a top-tier…
Datadog Buys Eppo for $220M: Our Take on the Future of Experimentation
Datadog’s recent acquisition of Eppo for $220 million marks a significant moment in the rapidly evolving field of experimentation. First, we’d like to…
The Top Three Experimentation Mistakes Businesses Make
Effective experimentation enables organisations to optimise their products, services, and processes. But even teams with a solid grasp of A/B testing…
Whatcha reading? 15+ A/B Testing Books and Helpful Resources
Hi, I’m Chris, Head of Product at ABsmartly. Throughout my career, I’ve found books to be an invaluable resource for mastering experimentation, honing…
How Christophe Perrin is Revolutionizing Experimentation at ABsmartly
Experimentation has the power to transform how companies make decisions. Christophe Perrin knows this better than most. From his early days at Optimizely,…
Experimentation Made Smarter
This December, we focused on simplifying the process of setting up and running tests to empower your teams to experiment with more confidence.
Optimizing A/B Testing for Low-Traffic Sites or Apps
A/B testing is incredibly valuable for businesses looking to refine their websites and apps, and understand the user experience better. But…
Let’s Get Real About Real-Time Data Processing!
Real-time online controlled experimentation transforms how companies test new ideas, detect issues early, and make revenue-driving decisions….
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